Mc CLELLAND'S THREE MOTIVES

 An individual is unpredictable. Psychologists have always worked and studied the complex human behavior - the behavior which he himself often fails to explain.

In the work environment  the task assigned to a worker can be repetitive or creative. That may feel as a duty or an accomplishment. Whatever it might be, an individual acts or behaves in multivariate manner in his workplace. And his behaviors are certainly influenced by his motives, experiences, social equations and cognitive functioning.

As, the work of an Industrial Psychologist is to predict and study the employees behavior in his workplace, the cause of the same is also essential to identify.

The human behavior is at least guided by a single motive at a time. So, working upon those complex motivations are one of the important agenda.

Motivation is a complicated phenomenon. And has been described by many psychologists in various forms overtime. In the field of organizational behavior motivation and need theories have always played an essential role. The popular Need theories which we often read about are delivered by Maslow, Alderfer, Herzberg, Mc Gregor and McClelland.

McClelland in his theory of Motivation talked about three forms of motives - power, achievement and affiliation.

Need for Power (n pow): The desire to control others is the key explanation here. The urge to control and manipulate others' behavior and to achieve personalized and socialized power. An individual with high n pow will control others, work to have an impact on people around and will use other people to accomplish his motives.

Need for Achievement (n ach): The need for excellence is the priority of every individual with high n ach. The tendency is to overcome challenges and reach goals either set by others or by the individual himself. They work upon obstacles and persist on their behavior to achieve the predetermined goals.

Need for Affiliation (n aff): The desire to posses satisfying relationships is the core of need for affiliation. The characteristics of forming and continuing close relationships, getting accepted by people around and to belong to them are seen in people with high need for affiliation.

REFERENCES:

Pareek, U. N. (1988). Organizational behaviour processes. Rawat publications.

TWO FACTOR THEORY - HERZBERG

 We always do have believed that the antonym of 'SATISFACTION' is 'DISSATISFACTION', but psychologist Fredrick Herzberg introduced a different thought in his theory of Motivation. The opposite of 'Satisfaction' is 'NO SATISFACTION' and that to of 'Dissatisfaction' is 'NO DISSATISFACTION'.

The theories of Motivation of early and contemporary ones has shown more than one perspectives of interpreting the cause of an individual's motivation towards performing certain tasks. Maslow's Need Hierarchy theory has highlighted the 'Self-actualization', Alderfer's ERG theory has concentrated on the 'levels of needs', McClelland has focused on the type approach of need.

Herzberg's Two Factor Theory aimed at analyzing the contrasting view of Satisfaction and Dissatisfaction. It is a theory that bridges up intrinsic factors to job satisfaction and links extrinsic factors to job dissatisfaction. This theory is also known as - 'Motivation - Hygiene Theory'.

By following critical incident technique, Herzberg did a detailed study on the data collected from several employees. He inferred from that, the factors reportedly responsible for job satisfaction are not engaged with dissatisfaction which lead him to reach the conclusion that:

a) INTRINSIC FACTORS like advancement in job, recognition, challenges related to the job role, achievement and the work itself are responsible for an individual's ultimate motivation towards his/her job. The content factors of the job work as the 'Motivators' and leads to 'Satisfaction' - and if they are not fulfilled there is 'No Satisfaction'.

b) EXTRINSIC FACTRORS or 'Hygiene factors' as mentioned by Herzberg are those peripheral ingredients, which by themselves though are unable to bring satisfaction but can save from 'dissatisfaction'. The 'job context' factors like salary, company policy, work team, working conditions are if fulfilled properly, the employee will be 'not dissatisfied'.

REFERENCES:

Pareek, U. N. (1988). Organizational behaviour processes. Rawat publications.

Robbins, S. P. (2010). Organizational behavior. 

ALDERFER'S ERG THEORY

 The Need Theories of Motivation mainly focuses on the relationship between achievement and productivity. Among the most discussed need theories like Maslow's hierarchy model, McClelland's needs, Two-factor theory of Herzberg - Alderfer's ERG theory is another important one.

These early theories of employee motivation was developed during the 1950's and are still equally popular. The Content Theories focused on the determinants which motivates the personnel at work. The content theory which we will discuss now is Alderfer's ERG Theory.

Though it is said that the work of Herzberg is an extended version of this theory, but Alderfer's concept for motivation; more specifically need - is much more linear than Maslow and Herzberg. Clayton Alderfer propounded three groups of needs:

1) EXISTENCE: The need for survival or physiological well-being. The most basic to all needs.

2) RELATEDNESS: The need for having successful social or interpersonal relationships. The need to derive social recognition from people around.

3) GROWTH: The internal need of an individual for his/her own personal development. The need to express oneself in a creative manner.

He has suggested a much more of a continuous pattern of needs rather than a hierarchical model.

COMPARISON TO MASLOW'S HIERARCHY THEORY:

Starting with an example, If an individual's culture or surrounding or job environment requires him/her to give priority to interpersonal relationships, then he/she might give 'Relatedness' needs a first priority over 'Existence' needs.

So, it can be easily said that the most basic difference between these two theories is that - Maslow has focused on the Need Hierarchy levels, whereas; Alderfer had lesser limitations while generating the needs. He was much more linear and focused on an worker's immediate environmental demands.

SIMILARITIES TO MASLOW'S HIERARCHY THEORY:

The similarities are more in comparison to the dissimilarities. Maslow and Alderfer, both have promoted fulfillment of needs is the ultimate for work motivation.

The needs are being divided into several types and there are lower-order needs and higher-order needs in both the theories.

And, according to them the satisfaction of higher-order needs are more important for job satisfaction.

Lastly, more the higher-order needs are satisfied, more intense they do become.

REFERENCES:

Luthans, F. (2002). The need for and meaning of positive organizational behavior. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 23(6), 695-706.

MASLOW'S NEED HIERARCHY THEORY

 

The term 'Motivation' has been defined by many psychologists throughout the timeline. It can be considered as something which forces or drives, elicits and zests an individual to enact or response in a certain way at a definite time for reaching a determined goal or motive.

According to Ciccarelli and White motivation is "the process by which activities are started, directed and continued so that physical or psychological needs or wants are met".

To lucidly understand the concept of motivation one must go through different theories concerning the urges, necessities, inclinations and aspirations of beings.

Abraham Maslow originated the first humanistic theory based on the hierarchy of needs (1943, 1987). The other names for the theory are Humanistic theory, Transpersonal theory, Holistic-dynamic theory, The 3rd force in Psychology, the 4th force in Personality, Need theory and Self-actualization theory.

This particular theory on the zone of motivation is based on the ladder of needs including both the fundamental needs or needs for survival, as well as, the growth needs. The stages of need hierarchy theory are as follows:

a) PHYSIOLOGICAL NEEDS: The very crude for human survival, physiological need includes the basics like hunger, thirst, sex, fatigue etc. These are the sole needs which can be completely satisfied or overly satisfied and they are recurring in nature.

b) SAFETY NEEDS: This is to feel safe and secure both in terms of physical and psychological factors. The requirement for shelter to protect oneself from any environmental threats or having a financial security - both gives the sense of being safe.

c) BELONGINGNESS AND LOVE NEEDS: We all know that human beings are social animals, we cannot live alone. This particular need concentrates on the giving and receiving of love. To be accepted by the people present in the surrounding, to be loved and to be a part of the social groups or to belong is the next on the ladder after one satisfies safety needs.

d) ESTEEM NEEDS: Self-esteem is an individual's own feeling of worth and confidence. More or less every person wants to achieve, gain approval and recognition, which fulfills their need for esteem. It is mainly based on true competence and not on others' opinions.

e) SELF-ACTUALIZATION: According to Maslow, "the point that is seldom reached at which people have sufficiently satisfied the lower needs and achieved their full human potential". Individuals who respect and survives on depending upon the B-values like truth, beauty, justice and other such factors, shows the trait of self-actualization. This is the need to discover self-fulfillment and to reach one's fullest potential.

The other needs which were later added to this theory were - Cognitive needs, Aesthetic needs and Transcendence needs.

 

References:

Quinton, S. (2015). Saundra K. Ciccarelli and J. Noland White, Psychology (/Global Edition).